Swets makes further inroads into Chinese market with new Beijing office

Press Release

September 21, 2009
Lisse, The Netherlands & Beijing, China

Swets makes further inroads into Chinese market with new Beijing office.

Swets is proud to announce the expansion of its presence in China with the opening of its new office in Beijing. A gala opening was held at the company’s new premises on August 17th, with representatives from a number of China’s leading universities, including Peking University and Zsinghua University, as well as all major local agents and Swets’ other partners in China all in attendance.

Swets has enjoyed a number of commercial successes within China in the past few years, both on a national and provincial level, such as its exclusive agreements with the JALIS, CALIS and NSTL consortia. These ground-breaking agreements have allowed Swets to establish a firm and trusted presence in China and the expansion of the company’s presence in Beijing will allow Swets to further explore and service even greater opportunities throughout the region.

“We are pleased to see that the investments Swets has made in the Chinese market have paid off and that we can now move on to the next level,” said Frans van Ette, Regional Director AsiaPacific at Swets. “There are a number of important and impressive initiatives taking place within China at the moment and it is this advanced stage of development within the country that has allowed us to succeed thus far. With our knowledge and experience of the market, as well as our close cooperation with local agents, I’m convinced that Swets is ideally prepared to experience greater success in this exciting region. We thank the Chinese library community at large for their trust in Swets and will continue to serve you with innovative and effective solutions.”


Swets’ new Beijing office is located at Room 901, Tower A, Horizon International Tower,
No.6 Zhichun Road, Haidian District, Beijing, 100088 China.



About Swets
Swets is the world's leading subscription services company. We build on more than 100 years of experience to maximize the return on investments in time and money for clients and publishers in today's complex information marketplace. With clients in over 160 countries and more than twenty offices around the world, Swets is a true “long tail” powerhouse that provides the most comprehensive and sophisticated e-commerce platform currently available in its field.

Swets has been included in E-Content Magazine's “100 Companies that Matter Most in the Digital Content Industry” for the past six years, and is consistently featured in FEM Business' “Top 500 Companies in The Netherlands”. We are the only subscription services company that is ISO 9001:2008 certified on a global basis --a testament to our stringent operation and client service procedures.


Media Contact
Damian Leslie
External Communications Executive
Swets
Heereweg 347 B, 2161 CA Lisse
The Netherlands
Tel: +31 252 435 189
Fax: +31 252 415 888
Email: dleslie@nl.swets.com
www.swets.com