Swets Gateway attracts MA Healthcare as premier partner
PRESS RELEASE
Lisse, The Netherlands
April 9, 2009
Swets Gateway attracts MA Healthcare as premier partner
London-based MA Healthcare and Swets Gateway, the special publisher services division of Swets, have recently signed an agreement that will see Swets Gateway act as the exclusive sales and marketing representative for MA Healthcare in the Asia/Pacific region. The agreement covers Singapore, Malaysia, Philippines, Thailand, Sri Lanka, Indonesia, Pakistan and Brunei.
MA Healthcare publishes 19 healthcare journals, including the British Journal of Nursing, British Journal of Midwifery, British Journal of Hospital Medicine, British Journal of Community Nursing, British Journal of Health Care Management, International Journal of Therapy & Rehabilitation and Journal of Wound Care. The content of all of its journals are available online at internurse.com, providing a dedicated nursing archive for the content of 13 journals.
Tom Pollard, Commercial Director of MA Healthcare, said, “Our partnership with Swets Gateway represents an exciting opportunity for us to both develop and strengthen our position in territories that have previously been outside our established market place. As publishers of high quality, peer-reviewed scholarly and professional journals, we are sure that this relationship will be extremely beneficial to both parties.”
Henk Compier, Director of Swets Gateway, said, “We are very proud to represent a publisher of the stature of MA Healthcare in a number of Gateway focus markets. MA Healthcare, a long-standing Swets partner, has chosen to use the granular sales approach and marketing power of Swets Gateway in order to reach and serve these diverse markets well, ensuring that both sales potential is maximized and that institutions can benefit from accessing, using and working with the valuable content published by MA Healthcare. The partnership with MA Healthcare will provide Gateway with an even greater impetus in those growing markets.”
About Swets Gateway
Swets Gateway is a business unit of Swets, which offers a comprehensive, dedicated sales and marketing service to publishers. With locally based sales staff in Swets offices worldwide Swets Gateway offers a local language, local culture solution with the full backing of one of the leading global information services companies. www.swetsgateway.com
About MA Healthcare
MA Healthcare was founded in 1985 as Mark Allen Publishing Limited. It is part of the Mark Allen Group which is made up of a diverse collection of companies, including MA Healthcare, MA Education, A&D Media and Master Travel.
MA Healthcare publishes medical and healthcare journals and books targeted at nurses, hospital doctors, allied health professionals, dental care professionals and healthcare managers. It also organizes a number of well-established healthcare conferences, awards and events.
MA Healthcare’s main office is in London, United Kingdom.
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Media Contact
Damian Leslie
Swets
P.O. Box 830
2160 SZ Lisse, The Netherlands
T: +31 252 435 189
F: +31 252 415 888
E: press@nl.swets.com
www.swets.com
Swets Gateway Contact
Lorraine Ellery
Publisher Sales Manager
T: +44 1737 762171
E: lellery@uk.swets.com
