Swets acquires Accucoms

PRESS RELEASE

Lisse, The Netherlands

August 23, 2011

Swets acquires Accucoms

Swets announced earlier today that it has completed the purchase of Accucoms., a leading provider of sales and marketing services to academic and professional publishers around the world. The acquisition pays testament to Swets’ strategic drive to create services that provide added value to libraries and publishers. Swets has acquired all shares from the previous shareholders. Accucoms will remain an independent entity under Swets’ umbrella.

As budgets grow stagnant and funding is reduced across many of the research institutions in the world’s more mature markets, publishers are looking for growth opportunities elsewhere, but often have limited resources to truly penetrate these other markets and segments. Swets believes that a dedicated entity for publishers creates the kind of focus that can make the difference in specified markets and segments. Accucoms, under the leadership of Pinar Erzin, has built such an organization. Swets, and the publishing community at large, has recognized Accucoms as an innovative and leading sales and marketing channel.

“The healthy reputation Accucoms has established as a trusted partner for publishers, helped to solidify our decision to acquire the business,” said David Main, CEO of Swets. “Bringing Accucoms under the wing of Swets will enable us to broaden the scope of our services to publishers dramatically, as well as empowering and building upon the rewarding work that Accucoms is renowned for.”

“Mixing the entrepreneurial spirit of Accucoms with the global infrastructure and breadth of relations that Swets has, promises to create a powerful combination,” said Pinar Erzin, Managing Director of Accucoms. “By focusing on publishers’ objectives, and drawing on the knowledge and wealth of experience in both companies, we are confident in our ability to grow and expand the business going forward.”

Pinar Erzin will continue to manage Accucoms and Egon Menardi will drive its commercial expansion as Sales Director.   

About Accucoms

Accucoms was established in 2004 and has quickly become a leading provider of sales and marketing services to academic and professional publishers around the world. We offer a range of services that include: direct marketing, telemarketing, sales representation and support, market research and customer service. We are an independent company, backed by some of the industry’s leading strategic thinkers. Our multilingual team has an in-depth knowledge of the complex interactions between publishers, subscription agents, librarians, readers and authors. Our clients range from global publishing houses through to small specialist society publishers. www.accucoms.com

About Swets
Swets is the world's leading information services company. We build on 110 years of experience to maximize the return on investments in time and money for clients and publishers in today's complex information marketplace. With clients in over 160 countries, Swets is a true "long tail" powerhouse that provides the most comprehensive and sophisticated e-commerce platform currently available in its field.
Swets has been included in E-Content Magazine's "100 Companies that Matter Most in the Digital Content Industry" for the past six years and is the only information agent to be ISO 9001:2008 certified on a global basis - a testament to our stringent operation and client service procedures.

Media Contact
Damian Leslie
External Communications Executive
Swets
Heereweg 347 B
2161 CA Lisse
The Netherlands
Tel: 31 252 435 189
Fax: 31 252 415 888
Email: dleslie@nl.swets.com
www.swets.com